WITH its rich African heritage and powerful ethos that all women are #MoreThanYouCanSee, iconic luxury bath brand, LUX, officially launched an additional beauty bar to its stable this week: LUX Even Tone. More than just a soap, LUX Even Tone polishes and illuminates your skin with its beaded creamy texture while locking in moisture, giving you even more reason to celebrate the seen – and the unseen – in you.
A suave affair at the Munro Boutique Hotel in Houghton, the launch of the new Lux Even Tone bar was orchestrated to be a feast for the senses. From the food to the décor, guests handpicking flowers to create floral wreaths, an apothecary session with fine fragrances lead by a Unilever Research and Development specialist, an iconic LUX bath scene – and even more – guests were treated to the ultimate LUX brand experience.
Iconic former face of the brand, Basetsana Kumalo, as well the incredible current face of the brand, Nandi Madida, were both in attendance at the launch. They were accompanied by eight of the country’s most well-known beauty and fashion content creators: Nadia Jaftha, Aqeelah Harron-Ally, Tshego Manche, Zola Myeza, Crystal Kasper, Palesa Mahlaba, Lerato Seuoe and Kgosi Modisane – the latter two recently added to the league of extraordinary LUX ambassadors. Other guests included Somizi Mhlongo, Michelle Mosalakae, and Tumi Voster as the MC for the day.
“For over 90 years, LUX has been at the forefront of creating affordable luxury bath and shower experiences for women, leaving skin feeling soft, smooth and fragrant. The latter also gives women the freedom and comfort to celebrate themselves in those every day moments of life,” says Sphelele Mjadu, Senior PR Lead for Africa, Unilever Beauty and Personal Care. “As women, there is so much more to us than the eye can see. Through events like the LUX Even Tone launch, LUX wishes to bring these intrinsic qualities like resilience, strength and dynamism – inherent in each one of us – to the fore.”
The new LUX Even Tone variant contains purifying clay, vitamin B3 and fragrance – three powerful ingredients that when combined, leaves you with visibly glowing and radiant skin. The clay particles within LUX Even Tone gently exfoliate the skin, leaving it evenly toned, polished and silky smooth; Vitamin B3 helps restore uneven skin tone and dullness of skin, while also gently reversing the effect of blemishes on skin; and the extracts of white lily contained within the formulation enhances the fragrance delivery of fruity-floral woody notes, which leaves the most invigorating scent on one’s skin for hours.
“LUX Even Tone, like all our beauty bars, contains fragrances developed by some of the world’s finest perfumers. Currently only available in the South African market, it is a fine fragrance soap bar with the delightful notes of white lily and cocoa butter, and heart notes consisting of jasmine and tuberose, top notes of apricot and almond, and base notes of sandalwood,” adds Reshita Naidoo, Research and Development Specialist, Unilever. “But more than that, LUX Even Tone gives women even more: even more opportunities to show up with confidence, even more reasons to celebrate the skin you’re in, even more moments to be #MoreThanYouCanSee, and even more self-love rituals to partake in.”
New LUX Even Tone is available at all major retailers at the recommended retail price of R13.49.
For more information about the LUX range of products, please visit www.lux.com and follow the inspiring conversation on social media: Instagram (@lux_southafrica), Twitter (LUX_SA) and Facebook (@LuxSouthAfrica).